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About the game

There is not just one recipe for building an organisation which is successful in terms of innovation. Choosing the most efficient strategy depends on the line of business, the specific challenges that the organisation is facing, and the level of maturity among other things. In reality, the challenge is rarely to come up with the ideas, but rather the fact that innovation is not an incorporated part of the organisation. Therefore, the learning game INNOCULTURE focuses on the integration and management of innovation and how to create an efficient and motivating innovation culture. In the game, we follow an organisation through three failures in its lifetime: during growth, crisis, and stagnation. For each of these failures, the goal is to see what you can do organisationally from the view of management in order to keep creating new initiatives. The game is semi-digital, in other words, it is a board game with a digital element. It furthermore features a fun and engaging competitive element which makes the game suitable for events and other company events.


INNOCULTURE is developed in collaboration with Finn Kollerup who is one of Denmark’s leading innovation consultants as well as a number of development managers from several large companies. The game is based on the European innovation standard.

Practical information

If you only need to use Innoculture once for like a seminar or workshop, one of our consultants will come to you and facilitate the game. Read more here.

Indicative rates:

  • 15 participants with facilitator: 15,000 DKK
  • 30 participants with facilitator: 25,000 DKK
  • Bigger events by appointment


You can also buy Innoculture as a tool for internal or external use. The basic package at 45,000 DKK includes the following:

  • 4 games, equivalent to completing game events for up to 24 participants.
  • Train-the-trainer workshop for up to 16 facilitators (half-day workshop)
  • Facilitator guide
  • Guidance about and plan for rollout


Possible add-ons

  • Extra games
  • The games can be customised to the organisation’s colours, logo etc.
  • The games can also be customised with organisation-specific content
  • For further needs, see custom games
  • Download the product sheet