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Future at Play

Developed for Region Zealand

The challenge

"You're doing the same thing all your life", "You will not make money", "Only the stupid ones take a vocational education!" These are some of the prejudices that vocational education is up against. Region Zealand wanted to break the curve of young people who opt out of a vocational education. As part of a larger communication effort, they lacked material that could be used in the 8th and 9th grade, and which could help dispel prejudices.

The solution

We designed the card game FUTURE AT PLAY. Here, students play young people who, based on their goals and dreams, must choose the vocational education that suits them best. You follow your character from the age of 15 until they are 30 years old. During the course of the game, one has to make choices about further education, career change, and new goals. The game clarifies which doors the vocational educations open, and what kind of work tasks one may have in the future.

The result

FUTURE AT PLAY has become a regular part of the region's toolbox and has received amazing feedback from both students and parents. Due to the game's success in Region Zealand, we have also marketed it to the other regions in DK. It is also being used in Germany, where they experience similar challenges with vocational training.
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